If you're here, I know you're a service provider, consultant, coach, subject-matter expert, author/artist or key decision-maker. As such, you're looking to assemble and amplify your brand (personal or professional) on LinkedIn.
Just recently the pioneering social platform announced updates to its LinkedIn algorithm that will favor users who share expertise and thoughtful engagement while also announcing the upcoming release of a brand-new creator mode with monetization potential.
If you're looking for a fresh re/start with your social media or content marketing, LinkedIn is it.
Where the platform has evolved from a simple professional networking site to a powerful social platform that can greatly benefit you with its growing user base and focus on career development, LinkedIn offers unparalleled opportunities to assemble and amplify your brand.
In this blog post, I'm sharing ten practical and actionable steps you can take to update your LinkedIn profile in under an hour. By implementing these steps you can easily start down the path to increasing your visibility, enhancing your marketing efforts, and ultimately boosting your influence, impact, and income via LinkedIn!
1. Update Your Profile Picture
First impressions matter, so make sure to have a high-quality profile picture. This doesn't mean you have to run out and book a photo shoot today. A well-lit, well-posed, professional-looking selfie headshot will do in the interim. Either way, ensure you're dressed appropriately for your industry and project a friendly yet approachable demeanor.
2. Craft a Compelling Headline
Your headline should showcase your expertise and value proposition. I advise you to go practical or provocative. Here's what that can look like for someone who works as an accident attorney: A) Top-Rated Accident Attorney Committed to Resolving Your FL Auto Legal Matters or B) I Make DUI's Go Bye-Bye in 60 Days or Less | FL Accident Attorney. See the difference?! Be sure to also se relevant keywords to help others find you easily and highlight your unique selling points.
3. Optimize Your About Section
Your About section is an opportunity to showcase your personality, expertise, and goals. Write a concise and engaging summary that captures the attention of your target audience. Use bullet points, paragraphs, and headings to make it visually appealing and easy to read. Most importantly, inject your personality. In a sea of faces and names vying for prominence on the platform, your authentic and unique nuggets will spark interest with like-minded people who want to learn more about you.
4. Highlight Your Experience
Update your experience section with your most recent accomplishments and responsibilities. Focus on achievements that demonstrate your expertise and add value to your target audience. Use action verbs and quantify results whenever possible. Simply put, brag on yourself and clearly dictate what you've accomplished in your roles. This will show you are a doer who can help those in need of your services.
5. Request Recommendations
Reach out to clients, colleagues, or mentors who can provide positive recommendations. These testimonials act as social proof, boosting your credibility and demonstrating your value to potential connections and clients. Doing this will tap into "third party recommendation" power which will help you appear more knowledgeable and authoritative to your network.
6. Showcase Your Skills
List your relevant skills and endorse others in return. This helps LinkedIn understand your expertise and connects you with like-minded professionals. Prioritize skills that align with your target audience's needs and ensure they are accurate and up-to-date. Think about terms the people you want to work with would search-up to find you. Add those keywords and titles to capture as many profile visitors as possible.
7. Expand Your Network
Connect with industry peers, thought leaders, and potential clients by sending personalized connection requests. The message should be very short and friendly, unless you have a direct connection to the individual. In this case, you should bring this up to establish a connection and share the reason for your outreach. Engage in meaningful conversations, share valuable content, and participate in relevant groups and discussions. Building a strong network on LinkedIn increases your visibility and opens up new opportunities.
8: Publish Engaging Content
Demonstrate your expertise by publishing insightful articles or sharing valuable industry-related content. Engaging with your audience through thought leadership content establishes you as a subject-matter expert and expands your reach on the platform. Consider pulling old papers or correspondences you have lying dormant elsewhere, and share them as an article or newsletter through your LinkedIn profile. This will share your thinking and approach with your growing network.
9. Participate in Groups
Join relevant LinkedIn groups where your target audience is active. Engage in discussions, share your expertise, and contribute valuable insights. Participating in groups not only expands your network but also positions you as a knowledgeable resource in your field.
10. Utilize Rich Media
Enhance your profile by adding rich media, such as videos, presentations, or infographics, to showcase your work or provide valuable resources. Visual content attracts attention, increases engagement, and helps you stand out from the crowd.
Why LinkedIn Matters for Women Service Providers, Consultants, Coaches, and Subject-Matter Experts:
LinkedIn offers a unique space for professional women and men to build and amplify their platform. Here's why it's a social platform worth focusing on:
Targeted Audience: LinkedIn attracts professionals from various industries, making it an ideal platform to connect with potential clients, partners, and collaborators within your niche.
Thought Leadership Opportunities: By sharing your expertise through content creation, engaging in discussions, and participating in groups, you position yourself as a thought leader and gain credibility within your industry.
Business Development: LinkedIn provides a platform for women service providers to expand their network, showcase their services, and attract new clients through meaningful connections and referrals.
Visibility and Branding: With a well-optimized LinkedIn profile, you can enhance your visibility and amplify your personal brand, ensuring that you're on the radar of those seeking your expertise.
Professional Development: LinkedIn offers a wealth of resources, including industry-specific articles, training courses, and networking events, enabling continuous learning and professional growth.
Investing just an hour to update your LinkedIn profile can yield significant benefits for women service providers, consultants, coaches, and subject-matter experts. By implementing these ten strategies, you can enhance your visibility, boost your marketing efforts, and assemble a strong platform that amplifies your influence, impact, and income. Remember, LinkedIn is not just a social networking platform; it's a valuable tool to showcase your expertise, connect with like-minded professionals, and unlock new opportunities in your professional journey.