4 Shifts You Should Be Making for More Income and Impact

Do you want to unlock the secret to thriving in the times to come?

It all starts with staying ahead of the curve.

In a world where change is constant and trends evolve at lightning speed, it's essential to be spiritually and naturally attuned, ready to anticipate the shifts on the horizon.

By positioning ourselves for future success, we can navigate the ever-changing landscape with confidence.

As a brand advisor and culture analyst, I've immersed myself into the dynamics shaping our lives, work, and connections. In this post, I'll share my insights on these transformative shifts and provide actionable steps to help you build a solid foundation for your business and brand.

Together, we can stay ahead of the curve and plan to thrive in the times to come.

​But first, let me take a moment to offer some context on why this topic hits hard for me...
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The Lingering Lesson of Missed Moments

As a child my life was filled with music, where singing, songwriting, and theater performances were the heartbeat of my world. 

And in my early twenties, guided by my family's deep-rooted love for music, we embarked on a remarkable journey—a chance to launch our own music and media company, propelled by the unique circumstances of a retired mom, the housing crisis of '08, and digital innovation in music production.

Our/my dreams found wings in the corner of my mother's dining room, where my music took shape. From those humble beginnings, we experienced the awe-inspiring journey of premieres on WEtv, NBC Universal, CBS, Music Connection, Oxygen network, and soo much more.

It was a testament to the transformative power of faith, creativity, perseverance, and the favor that accompanies passion.

Between 2009 and 2011, we ventured boldly to promote our music through various channels.

We met industry heavyweights, sat in rooms with label executives, and connected with tastemakers. We explored reality television as a means to market our music, dabbled in independent radio, and even embraced the burgeoning platform of YouTube.

However, our efforts didn't receive the response we had envisioned, and we swiftly shifted our focus towards the allure of television.

Looking back, we now realize that we were at the cusp of a seismic shift, witnessing the birth of billion-dollar industries like podcasting, vlogging, and content creation.

The media landscape was undergoing a profound deconstruction, and we, like distrusting day laborers leaving a job site too soon, were unaware of the massive opportunities unfolding before our eyes.

Those "missed moments" have lingered like a lemon's sting in a paper cut. But with time, healing and divine revelation, valuable lessons emerged, fortifying me for life.

One such lesson is the importance of embracing change to stay ahead of the game.

Recognizing the significance of those "missed moments" and allowing them to shape my perspective, helps me remain determined in not repeating that mistake.

In a rapidly evolving world, being a keen observer and an early adopter is essential. ​It's a mindset that can propel us forward, ultimately guiding our actions and decisions down our most successful path. 

Now, here are some of the shifts I'm seeing on the horizon...
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Elevated Individualism, AI & Authenticity

​SHIFT 1: THE POWER OF PERSONAL BRANDING:

In the digital age, personal branding (or elevated individualism as I sometimes call it) has become vogue and vital. Merely possessing skills and expertise is no longer sufficient.

If you want to become sought-after for your gifts, skills or insights, you must also be seen and heard. Your personal brand helps with this by setting you apart as you showcase your unique qualities, experiences, personality traits and perspectives. This allows you to authentically connect with others and build an audience that resonates with your values.

In a future where traditional paths are less travelled due to the decentralization of the media, money, and education systems, harnessing the power of your personal brand today lays the foundation for your success tomorrow.

Try this:

• Take a moment to map out your personal brand. Reflect on your strengths, passions, and values.
• Identify your unique selling points and the audience you want to connect with.
• Craft a compelling narrative that communicates who you are and what you stand for.

SHIFT 2: EMBRACING THE CREATOR ECONOMY:

The traditional concept of a stable, long-term job is evolving rapidly. The creator economy is upon us and gaining momentum, offering opportunities for individuals of all backgrounds and ages to leverage their skills and talents on an independent basis.

This paradigm shift provides flexibility, freedom, and the chance to curate a diverse portfolio of business and work. And now is the time to lean in and embrace this new way of earning.

By stepping into the creator economy, you can take charge of your career and shape your professional path. No longer confined to the limitations of a single job, you have the power to explore multiple avenues and increase your streams of income.

The creator economy empowers you to unleash your full potential, showcase your unique skills and establish yourself as an expert in your field. Best thing yet, no special pedigree, certification, or co-sign required.

Try this:

• Explore consulting or service provider opportunities in your field of expertise.
• Put together a portfolio that showcases your skills and past projects.
• Use Mini Money Makers to package your skills or talent into a monthly 4-figure salary.

SHIFT 3: THE RISE OF DIGITAL TRANSFORMATION:

Technology continues to transform every aspect of our lives. From artificial intelligence and automation to virtual reality and blockchain, digital innovations are reshaping industries.

The ever-increasing sophistication of artificial intelligence has guaranteed a future where AI will outperform me in my corporate communications role. However, instead of feeling unsettled by this thought, get motivated to prepare for a future where you've put the tools to use on your behalf.

To thrive in this digital landscape, you must embrace emerging technologies and leverage their power to buy back your time so you can dedicate yourself to living your purpose, something a computer cannot complete for you.

Try this:

• Research the latest technological advancements in your industry.
• Explore how AI can help you finish your book or share your message faster.
• Use digital channels such as social media, podcasts, webinars, and video content to amplify your reach and engage with your audience effectively.

SHIFT 4: AUTHENTICITY AND CONNECTION:

As the world becomes increasingly connected, genuine human connection and authenticity have become invaluable. People crave meaningful interactions and seek out individuals who can provide personalized experiences and insights. By cultivating authenticity in your personal brand, you can establish trust, build a loyal community, and make a lasting impact.

Actionable Step: Show up authentically across all your interactions, both online and offline. Be transparent, share your journey, and connect with your audience on a personal level. Engage in conversations and provide valuable insights that showcase your expertise and authenticity. Download the Social Media Designer to define your talking points and create your content sharing plan!
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Making Way for More

This journey towards thriving in the times to come is not just about chasing success or finding fulfillment in our employment.

​It's a deeply personal and heartfelt pursuit, driven by the desire to unleash our dreams, live our calling, and leave a legacy that we are proud to pass on to future generations.

It's about being seen, heard, and known for the impact we make, for the difference we bring to the world. It's about pairing what's within us with tools and avenues that have become available to us so that we can shape our future.
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It's about staying ahead of the curve requires by being spiritually and emotionally attuned, ready to anticipate the shifts and seize the opportunities that come our way.

​It's about experiencing that which God has set aside for us by first stepping out of our comfort zones, embracing change, and navigating uncharted territories with unwavering faith and determination.