Have you noticed? Social media seems to be falling off.
The platforms that promised to connect us all, have now become crowded digital marketplaces with interest and usership taking a dip across the board. And for those of us with something to market, it seems that our once-beloved posts are almost instantly lost in the abyss, never to be seen by the masses…or just Aunt Joyce…ever again. But fear not. There is still hope for getting your message heard. It comes in the form of good old-fashioned publicity! Was this newsletter referred to you? Subscribe here. Publicity is the power-up of personal branding. Where fighting for recognition on social media can feel like an insecure reliving of the battle for homecoming queen, publicity keeps you professional and classy. Publicity through word of mouth, personal recommendations, media mentions and grassroots efforts is so much more organic and impactful. It allows you to build real relationships with your target audiences, create a sense of trust and authenticity, and ultimately, make a lasting impression. Publicity is a powerful way to get your message seen and heard. And with so many exciting resources available, it's never been easier to get started. I want to help you start your journey into publicity with the Publicity Starter Pack, my collection of exclusive insider tutorials and guides that will help you get seen and heard in as little as seven days. Whether you're a service provider, educator, author, or a creative, there's something inside the Publicity Starter Pack that will propel your brand into it's spotlight! To your success, Tenin
0 Comments
In 2018 I sang background for Sam Smith at the 60th annual Grammy Awards.
It's 5 years later, and Insider has just featured me in full-length article about my experience. You can read it here! But while it was fun to relive the dazzling moment of the behind-the scenes workings, secrecy and excitement surrounding the occasion, something else was on my mind. Can I tell you what I was really thinking about?… You. And how much I want this moment of being seen, heard and sought-out for your uniqueness, for you. Friend, as you are - where you are, you have a story worth telling! And on the other side of you sharing your story lies the influence, income and impact you desire. I'd love to help you harness the power of your personal story. Inside Personal Story System I've stuffed a treasure chests's worth of goodies that will get you seen, heard and sought-out in the next 90 days. Check out The Personal Story System! In your corner, Tenin Let me ask you…
Do you want to start focusing on your personal brand for fame or money? Either way, you need to get clear about three things -
And when I say clear, I mean crystal. I mean like a pair of ultra-sheer flesh-toned pantyhose! Clarity is so simple yet effective at leveling-up your influence (and income), but it's almost always overlooked. And here's why: Being clear requires summarizing yourself, your impact, and all of your luscious uniqueness into a single statement. That can feel limiting. It can feel like you're not representing all of who you are, like you're cutting yourself off from potential possibilities for the different aspects of yourself. It really feels this way when you're not being seen, heard, or sought-after like you want. But, let me reassure you, getting radically clear does not hurt you. It helps you. Here's why: Clarity is a calling card. Clarity cries out far and wide to draw-in those who want and need exactly what YOU have to offer. When you have clarity in your personal brand, you can...
Okay, it's “do now” time! (remember those?!) Grab a slice of paper (yes, I said slice because I'm extra), because one of my easiest activities for getting you closer to clarity in your personal brand are coming in hot: 1. Define your target audience- Write down who your ideal client is and note their pain points. Write 3 ways you can help eliminate their pain, and not a single more! 2. Identify your authenticity- What is your intrinsic belief about what your ideal client needs and why? People can sense insincerity, authenticity is essential in building trust. Jot them down! 3. Build your bold statement- Fill in the following with the notes from points 1 & 2 -- “I help [ideal clients] avoid [pain points] by [ways you help], because I believe [ideal clients] deserve to experience [intrinsic belief] without [feelings caused by pain points].” Will you send me what you come up with?.. In your corner, Tenin 3/23/2024 Remember Your Personal BrandCan I take a moment to encourage you?
Despite what it may seem like, now is the perfect time to double-down and develop your personal brand. Yes, we're experiencing challenging times ($8 eggs anyone?). And yes, it seems like every Fortune 500 company is announcing layoffs. That doesn't matter. You have the power to create a visible, successful, profitable and sustainable personal brand. One that is built on your unique ideas and talents, and helps you thrive in times like these and beyond. In fact, you're already doing it. You're already using your personal brand to excel at work, be a role model to your family and friends, and serve others through your church or community organizations. But why should you pursue growing your personal brand now? The answer is simple: personal brands are the most resilient and profitable businesses out there. In times of uncertainty, having an authentic personal brand gives you edge over your competition, flexibility to thrive outside the box, and control of your vision. Growing your personal brand is an investment in yourself that yields:
I believe in your power to create a life-changing personal brand so much that I created a private podcast on the topic. It's called Personal Branding: Establishing An Unshakeable Foundation for Purpose and Profit. I'm not just talking about encouraging and guiding you every step of the way - I'm being about it! Go here to listen now! To your success, Tenin |
Actionable advice and encouragement to help you build your business, brand or big idea from the ground up. Dig in!
Categories |